Web Site
Marketing
WebPowerTM
software is architecturally developed to optimise the search process, helping to facilitate whole site search drilling, removing barriers and presenting content in the most engine-visible manner. This however, is simply the foundation - fundamental but a starting point for individual site optimisation which is an essential requirement for any web project.
We offer a range of web site marketing and search engine optimisation services for
WebPowerTM
Partners and end users to provide :
- content planning and site mapping
- web copy writing and editing
- HTML tag creation and editing
- web marketing
- site submissions
Web site marketing and search engine optimisation should be a start point activity for any web site build project and not something that is left until the site is built and launched as is often the case. Setting web site objectives which in turn will drive content, is the first step and this will determine the site navigation structure. Establishing a 'content plan' at an early stage of the project therefore should be a focused activity.
Once content is confirmed which will in turn provide the blueprint for the navigation structure, the next step is to assess and then analyse how the target audience are likely to search for the type of products, services or information presented in the site. This is a marketing exercise and will call on market research and analysis.
Once completed, the predicted search words and phrases should be evaluated with respect to their use and popularity which will usually point to some being excluded with others being more favoured. The resulting list of keywords and phrases then needs to be worked into the content in the correct format, positioning and frequency as appropriate to each page. Increasingly, the development of synonyms of the keywords is important as some search engines utilise synonym referencing in their ranking processes.
With page content 'optimised', keywords and phrases need then to be inserted within each page's code in the title and meta (keyword and description) tags. These tags are read by search engines and are often the start point in a complex, algorithmic process of assessing content or subject matter relevance which in turn will dictate page rankings in the search engine results pages. Attention also must be paid to alt tags which are the tags inserted into a page to describe image content.
The site may now be content and code optimised but there are many more activities which can positively influence the ranking of the site once it has been submitted to the search engines for indexing. These include building inbound relevant links, online community dialogue, web evangelism and PR, content syndication, audience analysis, density analysis, stemming and paid for services such as sponsored links.